Keep guests connected
Compare sign-in success, speed and network usage across sites. Give IT the venue and access-point detail needed to investigate connection problems and reduce repeat support work.
WiFi Analytics · Guest WiFi
See visits. Plan better.
Beyond turns Guest WiFi connection and sign-in data into network, visitor and campaign reports. See where guests struggle to connect, when your venue is busiest and whether your marketing brings people back.
- Find problems with guest connections
- Plan staffing around busy periods
- See which campaigns bring return visits
View imageBetter connections. Better decisions. More return visits.
Use the reports to answer a business question, then act on what you find.
Put people where they are needed
Review visits by day and hour, time spent and movement through supported zones. Match staffing and services to busy periods, then compare patterns after a change.
Spend marketing effort where it works
Compare customer segments, campaign responses and repeat visits. Use Capture to build consented customer records and Engage to send relevant follow-up, rather than the same message to everyone.
One venue. Four useful views.
Bring connection performance, visitor behaviour and marketing engagement into the same conversation. Compare venues, date ranges and configured segments to see what needs attention.
See the pattern across your venues.
Start with the whole estate, then look at an individual location. Separate new visits from repeat visits and compare how long visitors stay.
- Review visit frequency, return rate and dwell time—the time a recognised device spends at a venue.
- Compare sites and periods to spot changes worth investigating.
- Bring network, visitor and campaign trends together for a shared business review.
View imageFind where the connection breaks down.
Move from a network overview to a venue or wireless access point. Review utilisation, speed, latency—the delay in a connection—and sign-in performance to guide troubleshooting.
- Follow authentication rates: how often guests successfully complete sign-in.
- Use client speed-test data to understand the connection guests experience.
- Review download and usage patterns to identify possible misuse and areas needing investigation.
View imageUnderstand who comes back—and why.
Connect the details guests choose to share with visit patterns and campaign engagement. Use configured contact, demographic and interest fields to build useful customer segments.
- Review marketing opt-ins separately from permission to use the WiFi.
- Compare repeat visits and engagement across campaigns and selected audiences.
- Find customers who have stopped visiting and use Engage to send relevant, permission-based invitations.
View imagePlan around the way guests use your space.
Review busy days and hours, passing traffic and time spent. With compatible location reporting, compare movement between configured zones to inform queues, staffing and service placement.
- Use footfall trends and peak-period reports to plan resources at each venue.
- Compare dwell and return visits before and after a service or layout change.
- Review supported floor-plan and heatmap views to see movement through your venue.
View imageCustomer data that leads to action.
Results from Purple Guest WiFi customers show how loyalty, network support and feedback can create business value.
Harrods
London, UK
Return on the original WiFi investment
Guest sign-in connected shoppers to Harrods Rewards, generating value through purchases and loyalty enrolment.
McDonald’s Belgium
Belgium
WiFi-related on-site IT engineer visits
The Guest WiFi deployment also added 2.5 million users in its first two years, bringing guest connections and customer data into the same operation.
Brussels South Charleroi Airport
Belgium
From WiFi surveys
Guest feedback helped the airport understand passenger preferences and saved €2,695,350 compared with traditional feedback collection.
Network reporting first. Visitor insight next.
Analytics is part of Guest WiFi. Choose your plan around the questions you need to answer and the actions you want to take.
Connect
Understand the connection
Branded guest access with network analytics, speed and coverage monitoring. Start with connection performance without building a visitor marketing database.
CaptureUnderstand your visitors
Adds contact and demographic data, Verify email validation, customer relationship management (CRM) connections and detailed visitor analytics, including repeat visits and dwell time.
EngageAct on visitor insight
Builds on Capture with advanced analytics, personalised access journeys, automated communications and wider app, loyalty and business-system integrations.
From a WiFi connection to a useful decision.
Beyond connects the reporting to your venue, teams and business systems.
Guests connect
Your wireless access points and branded sign-in journey supply connection and visit data. Beyond configures the network and reporting supported by your hardware.
Build useful records
With Capture or Engage, collect the details guests choose to share and their marketing preferences. Pass supported records to your CRM.
Review your venue
Filter reports by the available venue, period and customer segments. Compare sign-in performance, visit patterns and engagement against the question your team is trying to answer.
Make a change
Adjust staffing, investigate a connection issue or use Engage to send a relevant offer. Review later reports to understand the response and decide your next step.
Connect insight to your customer systems.
Keep visitor data useful beyond the WiFi dashboard. Beyond configures supported connections and helps your team use the reports.
Connect customer records
Capture connects to supported CRM and marketing systems to enrich customer profiles with shared details and preferences. The platform offers 400+ connectors; Beyond chooses the supported route for your tools.
Join up business events
Engage supports wider loyalty, app and business workflows through APIs—interfaces that let systems exchange data—and webhooks, which send a message when an event occurs. Custom integration is scoped where a native connection is unavailable.
Get your team ready
Beyond can scope setup, onboarding, training and ongoing support around your venues. Agree the reporting questions, user access and privacy settings so each team knows what to review and how to act.
Questions about WiFi Analytics.
What can WiFi Analytics measure?
Connect covers network usage, speed and coverage. Capture and Engage add visitor insight such as repeat visits and dwell time, with demographic and interest reporting based on configured sign-in fields. Supported location reporting adds passing traffic and movement between coverage zones.
Do guests have to sign in to appear in a report?
Sign-in supplies guest connection records and, on Capture or Engage, the details guests share. Compatible location systems can also provide device-presence observations. These are different data sources: a presence observation is not automatically an identified customer or a marketing opt-in.
Is footfall an exact count of people?
WiFi reports observe devices, not every person walking through a door. Some people carry several devices, while others carry none or have WiFi switched off. Devices that change their network identifiers can also affect repeat-visit reporting. Use consistent collection settings and comparable periods to understand trends.
Can we use heatmaps and compare different parts of a venue?
Yes, where compatible hardware and location integrations support it. Beyond scopes access-point placement, coverage zones and floor-plan reporting for your site. Visit and dwell patterns can help your team assess queues, service areas and movement between zones.
Will our existing WiFi hardware work?
The platform works with a range of supported wireless vendors. Beyond checks your access-point models, controllers and available reporting integrations before agreeing the deployment. Location and heatmap reporting need the appropriate hardware and site configuration.
How do privacy and marketing consent work?
Anonymous device observations and identifiable guest profiles are handled separately. Marketing consent is recorded separately from WiFi access, and demographic data comes from configured fields guests share. Beyond agrees collection, user access and retention settings around your POPIA or GDPR responsibilities.
Can we connect analytics to our CRM or loyalty programme?
Capture supports customer-data capture and CRM connections. Engage adds wider app, loyalty and custom workflows through supported connectors, APIs and webhooks. Beyond maps the records and events your systems can exchange as part of the integration scope.
Can we include guest feedback?
Yes. Surveys is an add-on for Capture or Engage. Ask guests focused questions through WiFi, review satisfaction alongside visit trends and use the answers to prioritise service improvements.
See what your venue’s WiFi can tell you.
Tell Beyond which venues you run, which WiFi hardware you use and what you want to improve. We’ll demonstrate the relevant reports and discuss the plan, integrations and support that fit your team.