The Digital Handshake
Unified Accounts
Login once, connect everywhere.
A single digital passport across your whole estate or brand family — no repeat forms, no junk data, built-in DSAR protection.
What it does
- One identity across every site and brand
- Kills the 12-field junk-data form
- Opt-in lift of 20%+ (Midsummer Place: +40%)
Unlocks on the Engage tier.
Works with
Follow the thread
Where this product delivers most.
The art of the possible
One identity, every touchpoint
Purple recognises a shopper or member across your whole estate after one login. Beyond can wire that single identity into your loyalty and CRM — so the offer, the basket and the perk follow them from site to site, not just visit to visit.
A Beyond capability — the art of the possible, built on Purple's proven foundation.