Big box retail WiFi that turns a dead aisle into a decision.
Heatmaps that move the margin.
A big box store sees thousands cross acres of floor and learns nothing about where they went. Purple turns the WiFi into in-store movement data — footfall, dwell and zone-to-zone flow from the access points you already own — plus one login that recognises a shopper in any store nationwide; Beyond wires that into your merchandising, loyalty and vendor-access systems, so a dead aisle gets the high-margin end-cap, a national shopper is known on every visit, and the POS and IoT stay sealed off.
The ten seconds your shopper never notices.
A first-time shopper connects.
A branded welcome and one tap — and an anonymous walk across acres becomes clean movement signal: which aisles held them, which they skipped.
The national regular, recognised.
Recognised in any store after one login. Beyond can wire loyalty so the offer and the basket history follow them town to town.
The store manager reads the floor.
Role-scoped access to a live heatmap: a dead aisle flagged, a high-margin end-cap moved into a proven power zone, staffed to the real footfall.
Your shopper never noticed the tech. Your team never lifted a finger.
Location Analytics turns acres of floor into a live map — the dead aisle, the power zone, the end-cap that earns its space — while Unified Accounts recognise a shopper across every store, all over the hardware you already own.
Not a reseller — a national operator you can meet in person
Beyond runs and supports live WiFi estates across South Africa — deployed, integrated and kept POPIA-compliant on the ground, not from a call centre in another timezone. Your big box retail run on the same team that keeps 430+ venues online.
Across our estates we've delivered 11.9M+ guest logins and 1.7M+ POPIA-compliant opt-in records — first-party data that turns a login into a relationship.
Built on Purple — the platform trusted by some of the world's biggest brands, proven across 80,000+ venues in 90+ countries. We make that foundation yours.
The in-store analytics Purple already proves
Purple’s Location Analytics reads the floor the way Google Analytics reads a website — footfall, dwell and zone flow — and Unified Accounts recognise a shopper across every store after a single login.
Google Analytics for the floor
Location Analytics maps passing traffic, dwell and zone-to-zone flow across acres, from the access points you already own — lookers vs buyers, the dead aisle and the power zone.
One shopper, every store
Unified Accounts give a shopper a single identity across the whole national estate — recognised on the next visit, in the next town, without a new form.
POS, IoT and vendors, sealed off
Segmentation isolates payment terminals and IoT; passwordless zero-trust access for staff and contractors syncs to your directory and is revoked the instant the record closes.
Showrooming, quietly blocked
AI Shield filters price-comparison and other unwanted traffic at the DNS layer, live in minutes.
Compliant, integrated
ISO 27001 / 9001 certified, GDPR / CCPA / POPIA-aligned, and connected to 400+ CRM and marketing systems over your existing hardware — no rip-and-replace.
What Beyond adds with your merchandising & loyalty
The first-time shopper
They connect once and that visit becomes clean movement signal — which aisles held them, which they skipped.
The national regular
Recognised in any store after one login. Beyond can wire loyalty so the offer and the basket history follow them town to town — not just visit to visit. This persistent identity is the thing a one-off guest-WiFi vendor structurally can’t offer.
The store manager
Beyond can turn the live heatmap into action: a dead aisle flagged, a high-margin end-cap moved into a proven power zone, staffed to the real footfall — not a guess.
The merchandising team
Dwell and flow per zone feed the planogram — which end-cap earns its space, which promotion actually moved feet.
The maintenance & vendor crew
Role-scoped, passwordless access to just their zone and systems; a vendor’s access granted for the job and revoked the moment it closes — no lingering credentials.
You keep your POS, your merchandising and loyalty systems, your IoT and your access points. Beyond integrates and isolates rather than replacing — no forklift upgrade, no vendor-access sprawl.
Where this venue fits
Connect
- Branded captive portal in 25+ languages
- Frictionless entry on hardware you own
- Network health & coverage analytics
Capture
- Conscious-choice opt-in capture
- Verify — the digital bouncer that blocks fake emails
- Sync to 400+ CRMs (Salesforce, HubSpot, Zoho)
Engage
- SecurePass frictionless auto-connect
- Location & time-triggered journeys
- Loyalty & reward integration
Power-Ups for this venue
Bolt-on licences that switch on more without a new platform:
- AI Shield
- Insight Surveys
Where to go next
Frequently asked
How does in-store analytics work?
Purple reads footfall, dwell and zone-to-zone flow from your existing access points — the physical equivalent of web analytics, with no extra sensors.
Can a shopper be recognised across all our stores?
Yes — Unified Accounts give one identity across the whole estate, recognised on the next visit in any town.
Are the POS and IoT kept secure?
Yes — segmentation isolates payment and IoT traffic, and staff and vendor access is passwordless, role-scoped and revoked on record close.
Do we have to replace our merchandising or loyalty systems?
No. Beyond integrates with the systems you already run, over the hardware you already own.
Can it help with showrooming?
AI Shield filters price-comparison and unwanted traffic at the DNS layer, live in minutes.
See the dead aisle become a decision.
Book a 30-minute walkthrough and leave with a live heatmap of your floor and a mapped rollout for your merchandising stack.