Big Box Retail WiFi that grows your shopper list.
The people your building already serves are the audience you're paying an agency to find. The login is where you meet them — once, with consent, on data you own.
Thousands cross the floor and you can’t recognise one from this store to the next.
Every visit adds a named, opted-in contact you can talk to again — not an anonymous device count.
What already works for marketing & guest engagement
Opted-in visit data and footfall you can actually read, with payment traffic on its own lane.
Wired into the systems you already run
From a report to a response
Purple shows you which aisles pull people in and which ones they walk straight past. Beyond can wire that live movement into your merchandising and staffing systems — so a display moves to where the feet already are, and an offer fires the moment a verified, opted-in shopper stops in front of it.
One identity, every touchpoint
Purple recognises the same shopper across every store you run, after one login. Beyond can wire that single identity into your loyalty and CRM — so the basket, the return and the reward follow them from store to store, not just visit to visit.
Recognition that does something
Purple proves the returning shopper is here. Beyond can wire that verified reconnection into your loyalty and POS systems — so a repeat customer gets the reward they’ve already earned as they walk in, rather than being asked to prove at the till that they’re a member.
Five zones, five owners
The same five zones the city map shows for your building — and the department that owns each one.
Entrance & mall floor
Footfall you can name, not just count — the window-shopper becomes a contact.
Owned by Marketing
Store network
Tenant WiFi, staff devices and the tills on provably separate lanes.
Owned by IT & network
Food court
The dwell time you can sell to a brand partner, evidenced not estimated.
Owned by Commercial
Loading & back of house
Contractor access that expires the moment the job closes.
Owned by Operations
Centre ops
One console across every site, and footfall proof for every tenant review.
Owned by Asset management
Proven platform, deployed by people you can meet in person
Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your big box retail run on that team.
Who else is in the room
Let's map it against your shopper journey.
Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.