OOH Marketing WiFi that pays for itself.
WiFi sits in the cost column at most venues. It can carry a revenue line instead — paid access tiers, and footfall and dwell figures you can report on. The hardware is already installed.
Advertisers asking what a site delivered, and a model being the only answer.
A network with a line of its own in the profit and loss, and dwell you can sell because you can evidence it.
What already works for commercial & revenue
The same branded login, whether it is bolted to a wall or standing on a field — and the people who opt in are yours to contact again.
Wired into the systems you already run
From a report to a response
Purple shows you how many people pass, how long they linger and which way they move. Beyond can wire that into the systems you already report with, so a site’s real audience is evidenced rather than estimated, and the next run is planned on what actually happened.
Bolt-ons that pay their way
Purple’s Paid WiFi, Insight Surveys and AI Shield are real revenue, research and safety layers. Beyond can wire them into your systems — one question at the login while the visit is still fresh, a premium tier where the free one will not carry everybody, and filtering that keeps a network anyone can join appropriate for all of them.
One identity, every touchpoint
Purple recognises the same person across every site you run, after one login. Beyond can wire that single identity into the systems behind them — so someone who signed in at one site, gate or panel is known at the next without starting again, however far apart the two are.
Five zones, five owners
The same five zones the city map shows for your site — and the department that owns each one.
Roadside panels
The large sites, where someone passing can join the network on the panel itself.
Owned by Sales & inventory
Transit & shelters
A wait at the shelter is long enough to sign in, and to be welcomed back next time.
Owned by Audience insight
Mall & retail screens
Screens inside a centre, where the shopper is already signed in to the WiFi.
Owned by Commercial
Campaign operations
Evidence of who a campaign actually reached, while there is still time to change it.
Owned by Operations
Field & maintenance
A dark panel is reported from the spot it was found.
Owned by Estates
Proven platform, deployed by people you can meet in person
Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your out-of-home media run on that team.
Others on the same thread
Let's map it against your passer-by journey.
Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.