Reading as Commercial & revenue

Buses & Taxis WiFi that pays for itself.

WiFi sits in the cost column at most venues. It can carry a revenue line instead — paid access tiers, and footfall and dwell figures you can report on. The hardware is already installed.

The load you're carrying

A data bill that grows every time ridership does.

A network with a line of its own in the profit and loss, and dwell you can sell because you can evidence it.

What Beyond adds — the art of the possible

Wired into the systems you already run

Power-Ups

Bolt-ons that pay their way

Purple’s Paid WiFi, Insight Surveys and AI Shield are real revenue, research and safety layers. Beyond can wire them into your systems — one question at the login that tells you how a route is really running, routed to the depot rather than into a monthly report, and filtering that keeps a shared onboard network clear of what it shouldn’t carry.

Location Analytics

From a report to a response

Purple shows you which stops and which runs actually carry people, hour by hour. Beyond can wire that live movement into your scheduling and depot systems — so a route running empty at ten is re-timed on evidence, and a vehicle that drops off the network on the same stretch of road is flagged before a driver reports it.

Unified Accounts

One identity, every touchpoint

Purple recognises the same passenger across the whole fleet, after one login. Beyond can wire that single identity into your scheduling and service systems — so someone who connected on the morning run doesn’t sign in again on the way home, and a service message reaches the riders on that route rather than everybody.

Where it lands

Five zones, five owners

The same five zones the city map shows for your operation — and the department that owns each one.

Zone 01

Onboard

The vehicle itself, where every passenger arrives on a link paid for by the megabyte.

Owned by Passenger experience

Zone 02

Ranks & stops

The wait before boarding, long enough to sign in once and be known on the next trip.

Owned by Front of house

Zone 03

Fare & payments

Card readers and validators on their own lane, never beside passenger traffic.

Owned by Commercial

Zone 04

Driver & cab

Access that belongs to the shift, not to the vehicle.

Owned by IT & network

Zone 05

Depot & yard

Where a vehicle syncs everything it could not afford to send on the road.

Owned by Fleet operations

Purple's global reach

Proven platform, deployed by people you can meet in person

Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your buses run on that team.

80,000+venues on Purple
90+countries
440Mlogins a year
Commercial & revenue

Let's map it against your passenger journey.

Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.