Shopping Malls WiFi that pays for itself.
WiFi sits in the cost column at most venues. It can carry a revenue line instead — paid access tiers, and footfall and dwell figures you can report on. The hardware is already installed.
Justifying premium rents and service charges without hard dwell-and-footfall proof.
A network with a line of its own in the profit and loss, and dwell you can sell because you can evidence it.
What already works for commercial & revenue
Opted-in visit data and footfall you can actually read, with payment traffic on its own lane.
Wired into the systems you already run
One identity, every touchpoint
Purple recognises the same shopper across every level and every centre you run, after one login. Beyond can wire that single identity into your centre-marketing and tenant-reporting systems — so a returning shopper gets the offer from a tenant they actually walk past, and that tenant gets the evidence it was their footfall.
From a report to a response
Purple shows you which entrances fill, which levels stall and how long a visit really lasts. Beyond can wire that live movement into your leasing and centre-management systems — so a tenant sees the footfall past their own door before the rent review, and the quiet level gets the cleaning and security hours it actually needs.
Bolt-ons that pay their way
Purple’s Paid WiFi, Insight Surveys and AI Shield are real revenue, research and safety layers. Beyond can wire them into your systems — one question at the login that gives every tenant a reason a visit ended the way it did, a premium lane packaged into a kiosk or pop-up licence, and filtering set to what a family centre is willing to carry.
Five zones, five owners
The same five zones the city map shows for your building — and the department that owns each one.
Entrance & mall floor
Footfall you can name, not just count — the window-shopper becomes a contact.
Owned by Marketing
Store network
Tenant WiFi, staff devices and the tills on provably separate lanes.
Owned by IT & network
Food court
The dwell time you can sell to a brand partner, evidenced not estimated.
Owned by Commercial
Loading & back of house
Contractor access that expires the moment the job closes.
Owned by Operations
Centre ops
One console across every site, and footfall proof for every tenant review.
Owned by Asset management
Proven platform, deployed by people you can meet in person
Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your shopping malls run on that team.
Who else is in the room
Marketing
You count the footfall, but can’t name one shopper — or prove which tenant they walked past.
IT & Network
Guest WiFi, tenant tills and back-office traffic all sharing one flat network.
Operations
Login complaints, tenant footfall disputes and contractor access nobody remembers to switch off, eating the duty manager’s shift.
Let's map it against your shopper journey.
Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.