Reading as Marketing & guest engagement

Trains & Rail WiFi that grows your passenger list.

The people your operation already serves are the audience you're paying an agency to find. The login is where you meet them — once, with consent, on data you own.

The load you're carrying

Thousands travel the line every day, and none of them are a name in a database.

Every visit adds a named, opted-in contact you can talk to again — not an anonymous device count.

What Beyond adds — the art of the possible

Wired into the systems you already run

Unified Accounts

One identity, every touchpoint

Purple recognises the same passenger across the whole network, after one login. Beyond can wire that single identity into your ticketing and service systems — so someone who connected in the terminal is already known on board, and a disruption message reaches the people it actually affects.

SecurePass

Recognition that does something

Purple proves the returning passenger is here. Beyond can wire that verified reconnection into your ticketing and service systems — so a frequent traveller is online before they’ve found a seat, and a gate change reaches them without them signing in to hear it.

Location Analytics

From a report to a response

Purple shows you where passengers pool and where the concourse goes quiet. Beyond can wire that live movement into your operations and retail systems — so a gate that backs up is staffed before the queue forms, and a passenger with an hour spare is shown what’s open on the way, not after they’ve walked past it.

Where it lands

Five zones, five owners

The same five zones the city map shows for your operation — and the department that owns each one.

Zone 01

Kerbside & check-in

A connection that starts before the queue does.

Owned by Passenger experience

Zone 02

Lounges & gates

Paid WiFi booked as income, not a running cost.

Owned by Commercial

Zone 03

Retail & F&B

Dwell converted into concession spend, attributed to the gate.

Owned by Retail

Zone 04

Baggage & ramp

Crew and handler devices on a lane of their own.

Owned by IT & network

Zone 05

Ops centre

One console across every terminal, every day of the schedule.

Owned by Operations

Purple's global reach

Proven platform, deployed by people you can meet in person

Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your trains run on that team.

80,000+venues on Purple
90+countries
440Mlogins a year
Marketing & guest engagement

Let's map it against your passenger journey.

Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.