Reading as Marketing & guest engagement

Wellness & Fitness WiFi that grows your member list.

The people your site already serves are the audience you're paying an agency to find. The login is where you meet them — once, with consent, on data you own.

The load you're carrying

The 18:30 studio has eight people in it, and the promotion reached everyone except the members already on site.

Every visit adds a named, opted-in contact you can talk to again — not an anonymous device count.

What Beyond adds — the art of the possible

Wired into the systems you already run

SecurePass

Recognition that does something

Purple proves the returning member or guest is here. Beyond can wire that verified reconnection into your booking and membership systems — so instead of a login screen they get the welcome, the class they booked or the treatment they are early for, before they reach the desk.

Unified Accounts

One identity, every touchpoint

Purple recognises the same person across every branch or site you run, after one login. Beyond can wire that single identity into your membership and booking systems — so someone who joined at one site is known at the next, and their booking, their locker and their entitlement sit against one person rather than three.

Location Analytics

From a report to a response

Purple shows you which rooms fill and when, and how long people stay in them. Beyond can wire that live movement into your booking and rota systems — so a class or a treatment room that is always full at six is staffed for six, and a quiet hour is offered to the members or guests most likely to take it.

Where it lands

Five zones, five owners

The same five zones the city map shows for your site — and the department that owns each one.

Zone 01

Reception & guest passes

A day guest is signed in without a form at the desk.

Owned by Front of house

Zone 02

Gym floor

The member's phone connects itself, every branch, every visit.

Owned by IT & network

Zone 03

Studios & classes

A class fills because the people already in the building hear about it.

Owned by Marketing

Zone 04

Pool & spa

The same sign-in reaches the far end of the building.

Owned by Member experience

Zone 05

Café & shop

Card machines on their own lane, away from member WiFi.

Owned by Commercial

Purple's global reach

Proven platform, deployed by people you can meet in person

Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your wellness run on that team.

80,000+venues on Purple
90+countries
440Mlogins a year
Marketing & guest engagement

Let's map it against your member journey.

Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.