Reading as Marketing & guest engagement

Retail Banks WiFi that grows your customer list.

The people your building already serves are the audience you're paying an agency to find. The login is where you meet them — once, with consent, on data you own.

The load you're carrying

The app measures everything; the branch measures nothing.

Every visit adds a named, opted-in contact you can talk to again — not an anonymous device count.

What Beyond adds — the art of the possible

Wired into the systems you already run

Location Analytics

From a report to a response

Purple shows you when a branch fills and where the queue actually forms. Beyond can wire that live movement into your branch-operations systems — so a second counter opens before the line reaches the door, and the hours you staff match the hours people walk in.

Unified Accounts

One identity, every touchpoint

Purple recognises the same customer across every branch, after one login. Beyond can wire that single identity into your CRM — so a branch visit sits in the same record as the app, and nobody is asked to introduce themselves twice on the same day.

SecurePass

Recognition that does something

Purple proves the returning customer is here. Beyond can wire that verified reconnection into your branch and CRM systems — so a customer who has already consented isn’t asked for the same details every visit, and the branch can tell a return from a new device.

Where it lands

Five zones, five owners

The same five zones the city map shows for your building — and the department that owns each one.

Zone 01

Entrance & mall floor

Footfall you can name, not just count — the window-shopper becomes a contact.

Owned by Marketing

Zone 02

Store network

Tenant WiFi, staff devices and the tills on provably separate lanes.

Owned by IT & network

Zone 03

Food court

The dwell time you can sell to a brand partner, evidenced not estimated.

Owned by Commercial

Zone 04

Loading & back of house

Contractor access that expires the moment the job closes.

Owned by Operations

Zone 05

Centre ops

One console across every site, and footfall proof for every tenant review.

Owned by Asset management

Purple's global reach

Proven platform, deployed by people you can meet in person

Purple runs the guest WiFi for some of the biggest names in retail, banking, hospitality and sport. Beyond's own team deploys it, integrates it and supports it from South Africa. Your retail banks run on that team.

80,000+venues on Purple
90+countries
440Mlogins a year
Marketing & guest engagement

Let's map it against your customer journey.

Book a 30-minute walkthrough. We'll map your venue, your systems and the first thing worth switching on for your desk specifically.